March 30, 2018
FOR IMMEDIATE RELEASE
BerkChique! is Back with New Lead Beneficiary
Popular Fashion Fundraiser Returns May 11 -13 at a New Location
WEST STOCKBRIDGE, MA (March 30, 2018) – The Berkshires’ premier annual pop-up clothing sale and fundraiser, BerkChique!, returns for its 7th consecutive year on the weekend of Friday, May 11 through Sunday, May 13. The much-anticipated pop-up will be held at the West Stockbridge Historical Society, located at 9 Main Street, West Stockbridge, MA.
Since its inception in 2012, BerkChique! has donated over $150,000 to support local nonprofits. This year the sale is being presented by and in support of WAM Theatre and its programs, with additional donations going to the Berkshire Humane Society, Community Access to the Arts, and IS183 Art School of the Berkshires.
The annual event features new and gently-used clothing and accessories in a variety of sizes, including casual and formal tops, dresses, sweaters, blazers, coats, slacks, and jeans collected from some of the most fashionable closets in the Berkshires -– all at amazing prices. In addition, Vicki Bonnington will again be bringing many hard-to-find and one-of-a-kind designer pieces that you will not see anywhere else.
The sale kicks-off on Friday, May 11 with a First Dibs Shopping Party. Those holding $100 VIP tickets get “first dibs” at the racks from 5:30-8:30 pm. From 6:30-8:30 pm, $25 ticket holders can join in the fun. The Friday First Dibs Shopping Party features hors d’oeuvres compliments of The Red Lion Inn and goodie bags with treats from Blue Q, Iredale Cosmetics, Radiance Yoga, and more.
The weekend event will continue with FREE admission for all shoppers on Saturday, May 12 from 10 am-4 pm and Sunday, May 13 from 10 am-2 pm.
“BerkChique! is such a fun event —AND it is a triple win!” said Vicki Bonnington, longstanding BerkChique! Event Chair and one of the driving forces behind BerkChique! since its inception. “First, the clothing donors win by cleaning out their closets, knowing that their donation helps local nonprofits like WAM Theatre. Next, the BerkChique! shoppers win by getting a wide variety of fabulous, gently-used garments and accessories — often hard-to-find designer and one-of-a-kind items — at unbelievable prices — also knowing that every single dollar they spend will go to support nonprofits in their own community. Finally, the recipients like WAM win by receiving the proceeds from every item sold at BerkChique! This year, we are also excited to have the generous support of Lead Sponsor Annie Selke for the first time. What I tell everyone about BerkChique! is, ‘if you come, I promise you will go home with a treasure.’”
At the close of the sale, unsold items will be donated to the Berkshire Humane Society’s Catwalk Boutique, Shakespeare & Company, The Soldier On Women’s Program, Goodwill Industries of the Berkshires, Inc., and Suit YourSelf – a program of Goodwill Berkshires that provides free workplace attire to promote and support residents of Berkshire County and the surrounding area who are entering the workforce.
“WAM Theatre is delighted to be the host of BerkChique! for the first time this year, after three years of being a lucky recipient of the sale,” said Kristen van Ginhoven, Artistic Director of WAM Theatre, “So many of our ‘WAMily’ members are also BerkChique! shoppers. They are the kind of people who love investing in worthy causes that give them something – in this case, beautiful clothes and exciting theater – while benefiting the greater community. WAM’s mission of creating opportunity for women and girls is a nice fit for the target audience of BerkChique!. ”
Kristen van Ginhoven explained how WAM and BerkChique! came together this year. “I first met Vicki Bonnington in 2012 when she became a WAM supporter. I knew that she loved clothes and I also knew that as WAM grew, I was going to need clothes for galas and meetings with sponsors, etc. The problem was that I never enjoyed shopping and was not confident that I could put together an ‘outfit.’ So, I invited Vicki to lunch. She figured I would be asking her for a donation or to help with an event and instead, I asked if she would be my personal stylist! Vicki laughed, but lucky for me, she agreed! Over the years, she has patiently worked with me to expand my style and encourage me to step out of my comfort zone. Thanks to Vicki, I now always feel wonderful at the Berkshire galas. I’ve never gotten more compliments on my outfits since having Vicki help me select my wardrobe! So, when Vicki approached me about having WAM host BerkChique! this year, I said an enthusiastic YES.”
Purchasers of $100 VIP tickets will enjoy ‘first dibs’ access to all clothing and accessories and a fun shopping experience on Friday starting at 5:30pm. General admission tickets for Friday evening starting at 6:30-8:30 pm are $25 or two for $40. All tickets may be purchased online at BerkChique2018.eventbrite.com or at the door.
2018 BerkChique! SPONSORS
BerkChique! is made possible with the generous Lead Sponsorship of Annie Selke, as well as the support of in-kind sponsors including Blue Q, Vicki Bonnington, In Touch Printing, Iredale Cosmetics, Ogden Gigli Photography, Radiance Yoga, Soldier On and The Red Lion Inn.
Founded by Nancy Fitzpatrick in 2012, BerkChique! is a fun way for donors to clean out closets in support of local non-profits. Since its inception, BerkChique! has donated over $150,000 to support local nonprofits. Everything at BerkChique! is high quality, and either new or gently used. BerkChique! is proud to provide unique yet comfortable fashions and everyday wear for any event from the casual to the formal. For those who are interested in donating new or gently-used women’s and/or men’s clothing and accessories, please contact Event Coordinator Rebecca Weinman at firstname.lastname@example.org.
For more information about BerkChique!, please visit BerkChique.com.
ABOUT WAM THEATRE
Based in Berkshire County, Massachusetts, WAM Theatre is Where Arts and Activism Meet. The company was co-founded in 2010 by Canadian director, actor, educator, and producer Kristen van Ginhoven. WAM’s vision is to create opportunity for women and girls through the mission of theatre as philanthropy.
Inspired by the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide by Nicholas Kristof and Sheryl WuDunn, WAM donates a portion of the proceeds from its theatrical events to organizations that benefit women and girls.
Since 2010, WAM Theatre has donated more than $41,500 to thirteen nonprofit organizations and provided paid work to more than 200 theatre artists. In addition to the main stage productions and special events, WAM Theatre’s activities include a comprehensive educational outreach program and the Fresh Takes Play Reading Series. For more information, visit www.WAMTheatre.com.